Sitewide links are those which appear on every page of the site. These generally show up either in the menu/navigational bar or portion of your site, in the header section, or in the footer section. Sitewide links are generally going to be internal (pointing to pages on that same site) or external pointing to pages on other websites.
An example could be footer links like those right on this internet site:
Internal sitewide links are completely fine and therefore are employed by most websites simply because they alllow for a user friendly experience. Furthermore, they’re not used to spread link juice to many other sites, or put simply they’re not being employed to affect Google or any other search engines with the goal of improving someone’s rankings artificially. Each of the traffic and link juice stays and spreads around your site with internal sitewide links so it helps your audience navigate your web site more effectively.
External sitewide links are where it begins to get hairy, because you’re now such as a link to another website on each and every page of your site. In today’s anal retentive world of search engines, that appears suspicious to put it mildly. Note that the following is my own personal conjecture because Google has never emerge and made it explicitly clear one of the ways or the other. If you make the web link NoFollow, adding the rel=”nofollow” tag to the link, it won’t pass any influence/link juice to many other sites, you already know which you won’t have issues later on because you’re not seeking to pass influence, only a helpful link for your traffic purposes. No problem with this particular whatsoever, in case you’re in doubt, choose NoFollow.
Conversely, if you leave the hyperlink as being a DoFollow, and particularly if that link’s key phrases is the keyword you’re targeting on that linking to page, you might get dinged by Google someday should you haven’t already. In the event you increase the amount of sites towards the profile, it gets much more dangerous.
Ultimately it’s very subjective with a lot of shades of gray rather than a yes or no answer. Should your key phrases is a lot more of any branding keyword and you’re only doing it in one site to a different, then that’s not as big of an issue.
Should you really would just like your connect to function in order to send visitors from one site to another one, allow it to be NoFollow. Many webmasters aren’t worried about SEO Company Houston in terms of sitewide links; they could not care if their website ranks well, they just want the traffic in one site to attend one other, and NoFollow will accomplish that simply fine.
Avoid strictly text based articles, blog posts, as well as informative pages. More varied content in the form of images, infographics, video, and also forms goes a considerable ways in delivering a much more versatile and interesting user experience with delivering your articles. Search engines know this, and consequently will usually reward the page which employs multiple options for delivering fcfrts content on the text based page within the same topics. While search engines like google are becoming better about determining what certain content articles are about without needing to be explicitly told every time inside the meta data, effective keyword usage in your content is still the best indicator for search engine listings to easily see how to index your page.